The landscape of digital commerce in Switzerland has taken a significant leap forward as Digitec and Galaxus, the nation’s largest online retail platforms, officially begin accepting cryptocurrency payments. Operated under Digitec Galaxus AG, these two major e-commerce sites now support ten leading digital assets, marking a pivotal moment for crypto adoption in retail and reinforcing Switzerland’s reputation as a forward-thinking hub for financial innovation.
This integration allows customers to seamlessly use cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), BNB, Ripple (XRP), Bitcoin Cash (BCH), Litecoin (LTC), TRON (TRX), OMG Network (OMG), Neo (NEO), and Bitcoin SV (BSV) at checkout—offering greater flexibility and aligning with growing consumer demand for decentralized payment options.
A Strategic Move Toward Digital Finance
In a recent announcement, Digitec Galaxus AG confirmed that cryptocurrency is now a valid payment method across both platforms. The move reflects a broader trend of traditional retailers embracing blockchain-based solutions to meet evolving customer expectations.
Claudio Schaad, leader of the Team Spectre technical division at Digitec Galaxus AG, shared insights into the initiative via a company blog post:
“We’ve been closely following developments in the crypto space. Rather than building our own wallet infrastructure or payment channels, we’ve partnered with Coinify—a trusted name in crypto payments.”
This strategic collaboration ensures a secure, efficient, and user-friendly experience without requiring the retailer to manage volatile digital assets directly. Instead, all crypto transactions are instantly converted into Swiss francs upon receipt, shielding the business from market fluctuations while still offering customers the convenience of paying with digital currency.
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How It Works: Paying with Crypto on Digitec and Galaxus
Using cryptocurrency at checkout is straightforward—for purchases over 200 Swiss francs. Here's how it works:
- Select your items on either Digitec (focused on IT, consumer electronics, and telecom) or Galaxus (Switzerland’s largest general online department store).
- At checkout, choose “cryptocurrency” as your payment method.
- You'll be redirected to a secure Coinify page displaying a QR code with the amount due in BTC.
- Choose from one of the ten supported cryptocurrencies.
- Complete the transaction via your personal crypto wallet.
The quoted price is locked in for 15 minutes, ensuring stability during the payment process. For payments made in non-BTC cryptocurrencies, users must provide a refund address to facilitate error recovery. While most confirmations take just minutes, minor delays may occur depending on network congestion.
Notably, Digitec Galaxus does not charge any additional fees for using cryptocurrency. However, Coinify applies a 1.5% conversion fee on the total purchase amount, plus minimal blockchain network fees that vary by coin and confirmation speed.
Why This Matters for Crypto Adoption
Oliver Herren, co-founder and Chief Information Officer of Digitec Galaxus AG, emphasized the company’s vision:
“Cryptocurrencies are compelling. We want to support this evolution—they could become a relevant payment method in e-commerce.”
With over 2.7 million products listed—from gaming PCs to wheat beer and shoe horns—the scale of this implementation cannot be understated. As one of Switzerland’s most visited online shopping destinations, this step sends a strong signal: digital currencies are moving from speculative assets to practical tools for everyday transactions.
This initiative is part of a pilot program developed in collaboration with Datatrans AG, a Swiss leader in electronic payment processing, underscoring the importance of regulatory compliance and technical reliability in adopting new financial technologies.
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Frequently Asked Questions (FAQ)
Q: Which cryptocurrencies are accepted at Digitec and Galaxus?
A: Ten major digital currencies are supported: BTC, ETH, BNB, XRP, BCH, LTC, TRX, OMG, NEO, and BSV.
Q: Is there a minimum purchase amount for crypto payments?
A: Yes, customers must spend at least 200 Swiss francs to use cryptocurrency as payment.
Q: Do I need a special account to pay with crypto?
A: No account is required. As long as you have a compatible wallet with one of the supported coins, you can complete the purchase.
Q: Are there extra fees when paying with crypto?
A: Digitec Galaxus doesn’t add any surcharges. However, Coinify charges a 1.5% conversion fee, plus standard network transaction fees.
Q: What happens if my transaction fails?
A: If an error occurs, funds can be refunded to the address you provide during checkout—especially important when paying with non-BTC cryptocurrencies.
Q: Does Digitec Galaxus hold my crypto after payment?
A: No. All cryptocurrency payments are immediately converted into Swiss francs through Coinify, so the retailer never holds digital assets.
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The Bigger Picture: Retail Meets Blockchain
This integration represents more than just a new checkout option—it's a milestone in the mainstreaming of digital currencies. By partnering with established fintech players like Coinify and Datatrans, Digitec Galaxus demonstrates that secure, scalable crypto payments are not only possible but viable within existing retail infrastructures.
As consumer interest in decentralized finance (DeFi) and self-custody grows, businesses that offer flexible, tech-forward payment methods stand to gain loyalty and competitive advantage. Moreover, Switzerland’s supportive regulatory climate continues to foster innovation, making it a blueprint for other nations exploring blockchain-powered commerce.
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With over 270 million annual visitors and a reputation for quality and efficiency, Digitec Galaxus is uniquely positioned to influence public perception and usage of cryptocurrency in daily life. Their decision may inspire similar moves across Europe and beyond—accelerating the shift toward a more inclusive, borderless financial ecosystem.
In conclusion, the fusion of e-commerce excellence and crypto convenience marks a new chapter in digital retail. Whether you're a long-time hodler or simply curious about using your digital assets for real-world purchases, Switzerland’s largest online stores are now open for business—in Bitcoin and more.