The world of sports and digital innovation continue to converge, and at the forefront of this evolution is the groundbreaking partnership between OKX, one of the world’s leading cryptocurrency platforms, and Manchester City, the reigning Premier League champions. In a strategic move that underscores shared values of excellence, innovation, and community development, OKX has been named the Official Training Kit Partner of Manchester City for the 2022/2023 season.
This collaboration marks a significant expansion of the existing relationship between the two powerhouses, originally launched in March 2022 when OKX became Manchester City’s Official Cryptocurrency Exchange Partner. Now, the iconic OKX logo will feature prominently across the training kits worn daily by both the men’s and women’s first teams as they prepare for elite competition.
A Partnership Built on Shared Values
At its core, this partnership is rooted in a shared philosophy: true success begins with preparation. Just as Manchester City’s players train rigorously behind closed doors to perfect their skills, OKX emphasizes the importance of education and simulation for aspiring crypto traders.
Haider Rafique, Global Chief Marketing Officer at OKX, highlighted this synergy:
“The real grit and perseverance is built on the training ground. This is the way we want to nurture new users on our platform. Being Man City’s Official Training Kit Partner helps us extend that mindset from the training ground over to our trading app community.”
The message is clear—just as footballers use practice sessions to refine tactics and build stamina, new users can leverage OKX’s demo trading feature to simulate real market conditions without risk. This approach fosters responsible participation in the crypto economy, aligning perfectly with OKX’s mission to empower users through knowledge.
Elevating Fan Engagement Through Innovation
Manchester City has long been recognized for pushing boundaries in fan experience, and with OKX, they are entering a new era of engagement—one deeply integrated with web3 technologies and digital culture.
To celebrate the launch of the new training kits, OKX commissioned renowned street artist Akse P19, in collaboration with Global Street Art Agency, to create striking murals of star players including Erling Haaland, Jack Grealish, João Cancelo, and John Stones. These vibrant artworks will be installed across four key locations in Manchester.
Each mural includes a QR code that fans can scan for a chance to win exclusive rewards—most notably, a personal season ticket to watch matches from the prestigious OKX Hospitality Box. This interactive campaign not only strengthens local community ties but also bridges physical art with digital opportunity.
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Taking the Trophy Global: The OKX-Presented Trophy Tour
Following Manchester City’s fourth Premier League title in five years, OKX is proud to serve as the presenting partner of the club’s first global Trophy Tour since 2019. This highly anticipated journey will bring the coveted Premier League trophy directly to fans in multiple international markets.
Destinations include France, Spain, the UAE, South Korea—and for the first time ever—Mexico, Norway, and South Africa. These stops aren’t just photo opportunities; they represent meaningful moments of connection between a global fanbase and their champion team, amplified by OKX’s digital infrastructure.
By integrating digital collectibles, NFT-based access passes, and blockchain-verified experiences into these events, OKX is helping redefine what it means to be a fan in the 21st century.
Driving Education and Responsibility in Crypto
Beyond branding and fan activations, both organizations are committed to long-term social impact. One of the central pillars of the partnership is financial literacy and responsible trading education.
OKX continues to roll out user-friendly resources designed to demystify cryptocurrency markets—from beginner guides to advanced analytics tools. By drawing parallels between athletic discipline and financial responsibility, the platform encourages users to “train before they trade,” promoting sustainable habits over impulsive decisions.
Additionally, OKX and Manchester City are exploring joint programs aimed at empowering youth and underrepresented communities in Manchester through tech education, digital skills workshops, and blockchain literacy initiatives.
Why This Partnership Matters
This alliance goes beyond sponsorship—it represents a cultural shift. As traditional sports organizations embrace digital transformation, partnerships like this set a benchmark for how brands can authentically engage with fans in both physical and virtual spaces.
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Frequently Asked Questions (FAQ)
Q: What does it mean for OKX to be Manchester City’s Official Training Kit Partner?
A: It means that OKX branding appears on all official training apparel worn by Manchester City’s men’s and women’s first teams during practice sessions and pre-match preparations. This reflects a deeper alignment around values like discipline, innovation, and long-term development.
Q: How can fans participate in OKX x Manchester City promotions?
A: Fans can engage through public art installations in Manchester featuring QR codes linked to exclusive giveaways. Additionally, international fans may attend Trophy Tour events where OKX-powered digital experiences and rewards will be available.
Q: Is OKX promoting risky crypto trading through this partnership?
A: No. OKX emphasizes responsible participation. The partnership promotes educational tools like demo trading accounts so users can learn risk-free before entering live markets—mirroring how athletes train before competing.
Q: Are NFTs or blockchain tickets part of this collaboration?
A: Yes. While details evolve, previous collaborations have included NFT drops and blockchain-verified access passes. Future activations are expected to expand on web3 integrations for fan engagement.
Q: Does this partnership include women’s football?
A: Absolutely. The agreement covers both the men’s and women’s first teams, reinforcing commitment to equality and visibility across all levels of the sport.
Q: Will there be community programs in Manchester?
A: Yes. OKX and Manchester City plan joint initiatives focused on youth empowerment, digital literacy, and blockchain education within local communities.
Looking Ahead: A New Era of Sports-Tech Synergy
As Manchester City continues its pursuit of excellence on the pitch, OKX is doing the same in the digital economy. Together, they are building more than a sponsorship—they’re cultivating a culture where preparation, innovation, and responsibility lead to lasting success.
Whether you're a lifelong City fan or just beginning your crypto journey, one truth remains: greatness isn’t achieved overnight. It’s trained for—one session, one trade, one breakthrough at a time.