In a bold move timed with Bitcoin’s historic rally, Meitu Inc. has fully exited its cryptocurrency holdings—locking in a staggering $79.6 million (approximately 571 million RMB) in profits. The company sold all of its previously acquired Bitcoin and Ethereum, capitalizing on the surge that pushed Bitcoin past the $100,000 milestone—equivalent to roughly 720,000 RMB per coin. This strategic divestment marks a pivotal shift in Meitu’s business focus, redirecting resources toward its core subscription-based imaging and design products.
Strategic Exit Amid Record Market Highs
On December 4, 2024, Meitu announced it had completed the sale of approximately 31,000 Ether (ETH) and 940 Bitcoin (BTC), generating total cash proceeds of around $100 million and $80 million respectively. The company first entered the crypto market in March and April 2021, purchasing these assets at significantly lower prices: an average of $1,629 per ETH and $52,660 per BTC.
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This well-timed exit yielded a net gain of $79.6 million, one of the most successful corporate crypto investments to date. In response, Meitu’s board plans to distribute about 80% of the after-tax profit as a special dividend, rewarding shareholders for their long-term confidence. The remainder will be allocated to general operating funds, primarily to expand its growing portfolio of premium digital creativity tools.
From Volatility to Value: Meitu’s Evolving Business Model
While crypto gains made headlines, Meitu’s underlying business transformation tells a deeper story. The company’s 2024 mid-year report reveals strong fundamentals:
- Adjusted net profit: 270 million RMB, up 80.3% year-over-year
- Paid subscribers: Over 10.81 million, a 50.1% increase
- Imaging & design revenue: 930 million RMB, growing 54.5% YoY
- Subscription share of total revenue: Now accounts for 57.4%
These figures underscore a clear strategic pivot—from speculative digital assets to sustainable, user-driven software services. By monetizing its crypto windfall, Meitu is doubling down on product innovation, user experience, and global market expansion.
The Rollercoaster Ride: When Crypto Bets Backfire
Meitu’s journey hasn’t been without turbulence. In early 2021, the company began investing heavily in crypto amid bullish sentiment. However, by July 2022, it projected a net loss between 274.9 million and 349.9 million RMB for the first half of the year—nearly double the previous year’s loss—largely due to crypto asset impairments during the market downturn.
This volatility highlights a critical lesson: even well-capitalized firms are not immune to the extreme swings inherent in digital asset markets. Meitu’s eventual recovery and profitable exit reflect disciplined risk management and timely decision-making.
Bitcoin Breaks $100K: What It Means for Investors
On December 5, 2025, Bitcoin surged past **$100,000**, marking a new all-time high and a **140% year-to-date gain**. The rally accelerated sharply after November 4, when BTC jumped from $68,000 to $100,000 in just one month—an unprecedented pace that has reignited both excitement and caution across financial circles.
Yu Jianing, Dean of Uweb and Honorary Chairman of the Hong Kong Blockchain Association, warned against complacency:
“Bitcoin’s breakthrough of the $100K level reflects heightened market sentiment, but corrections may already be brewing. Historically, major breakouts have often been followed by sharp pullbacks.”
He emphasized three core principles for investors:
- Understand the asset deeply – Bitcoin combines financial, technological, and industrial attributes. Its value is rooted in blockchain technology, decentralization, and scarcity.
- Respect market cycles – Like traditional financial assets, Bitcoin follows cyclical patterns: “What goes up must come down.” Avoid emotional trading during peaks.
- Prioritize education – Before investing, learn about distributed ledger systems, consensus mechanisms, and digital ownership models to assess intrinsic value accurately.
Risk Management in the Age of Digital Assets
Yu also stressed the dangers of excessive leverage, which can amplify losses during sudden market reversals.
“High leverage might boost short-term returns, but it dramatically increases exposure,” he said. “Investors should maintain diversified portfolios, align allocations with personal risk tolerance, and avoid overexposure to any single asset class.”
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A long-term investment mindset helps mitigate emotional decisions driven by FOMO (fear of missing out) or panic selling during crashes. Sustainable wealth building in crypto requires patience, research, and disciplined execution—not speculation.
Frequently Asked Questions (FAQ)
Q: How much did Meitu earn from selling its cryptocurrency?
A: Meitu realized a profit of approximately $79.6 million (571 million RMB) from selling all its Bitcoin and Ethereum holdings in late 2024.
Q: Why did Meitu decide to sell its crypto assets?
A: The company chose to lock in gains amid record-high prices and is now refocusing on its core imaging and design software business, using proceeds to fund growth and pay shareholder dividends.
Q: What was Meitu’s average purchase price for Bitcoin and Ethereum?
A: Meitu bought Bitcoin at an average cost of $52,660 per BTC** and Ethereum at **$1,629 per ETH during early 2021.
Q: Is Bitcoin's rise to $100K sustainable?
A: While momentum remains strong due to institutional adoption and macroeconomic factors like inflation hedging, experts warn of potential short-term corrections given historical volatility patterns.
Q: Should individual investors use leverage when trading crypto?
A: Experts strongly advise against high leverage unless you have advanced risk management skills. It can lead to significant losses during sudden price swings.
Q: How can I safely invest in digital assets?
A: Start with thorough research, diversify your portfolio, avoid emotional decisions, never invest more than you can afford to lose, and consider using regulated platforms with strong security measures.
As Bitcoin redefines value in the digital era, corporate strategies like Meitu’s offer valuable lessons in timing, discipline, and strategic reinvestment. Whether you're an institutional player or an individual investor, success lies not in chasing price spikes—but in building resilient, informed approaches to this evolving asset class.
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