A Legacy Reimagined: The Birth of the Riviera Livery
In 1968, motorsport history was forever changed when Bruce McLaren’s M7A roared to victory, marking the team’s first Formula 1 win and introducing the now-iconic papaya hue. That moment wasn’t just a triumph on the track—it symbolized the power of vision, partnership, and progress. Back then, McLaren’s journey was fueled by what some might call “old money”: traditional sponsors rooted in heritage and prestige. Fast forward to 2025, and a new era is emerging—one shaped by innovation, digital transformation, and what we proudly call new money.
OKX stands at the forefront of this shift. As a leading digital asset platform, we’re not just observers of change—we’re active participants. Our latest collaboration with the McLaren F1 Team celebrates this evolution through the debut of the Riviera livery, a stunning visual tribute painted across the MCL39 race cars. This design honors the legacy of Bruce McLaren, whose tragic passing on June 2, 1970, left an indelible mark on motorsport history.
👉 Discover how innovation meets tradition in high-speed style.
The Riviera Livery: Where Heritage Meets Horizon
More than just paint on carbon fiber, the Riviera livery is a statement—a fusion of past and future. Inspired by the elegance of the French Riviera and the golden age of 1960s Formula 1, its design pays homage to McLaren’s early triumphs while signaling a bold new chapter driven by digital energy.
This marks our fourth custom livery with McLaren Racing, each one more than an aesthetic choice—it's a narrative about transformation. From analog roots to digital dominance, from legacy financial systems to decentralized possibilities, this partnership reflects a shared belief: that progress doesn’t erase history—it builds upon it.
As fans gear up for the 2025 Monaco Grand Prix, they’ll witness more than just a race. They’ll see Lando Norris and Oscar Piastri competing in exclusive OKX-branded race suits, turning the principality’s iconic streets into a living showcase of innovation, style, and speed.
The Riviera livery isn’t confined to the track—it’s a symbol of cultural momentum. It represents how modern finance, much like modern motorsport, thrives on agility, precision, and forward-thinking partnerships.
From Old Money to New: A Cultural Shift in Motion
Formula 1 has always been a mirror of broader societal shifts. In its early days, the sport was sustained by aristocratic patronage and industrial titans—symbols of “old money” influence. Today, it's increasingly powered by tech innovators, digital platforms, and decentralized ecosystems—the face of new money.
OKX embodies this transition. Our platform empowers millions worldwide to take control of their financial futures through crypto trading, Web3 tools, and secure digital wallets. Just as McLaren redefined performance through engineering excellence, we’re redefining access to finance through technological empowerment.
This campaign isn’t merely about branding; it’s about bridging worlds. It invites fans to reflect on where F1 began and imagine where it—and finance—can go next.
👉 See how the future of finance is accelerating—just like Formula 1.
Beyond the Car: A Full-Spectrum Experience
Our collaboration extends beyond livery design. During the Monaco Grand Prix weekend, OKX’s presence will be felt across every touchpoint—from driver gear to fan experiences. This holistic integration underscores our commitment to creating immersive moments that resonate emotionally and culturally.
It’s also a testament to our shared values with McLaren: speed, precision, innovation, and an unrelenting drive to push boundaries. Whether it’s milliseconds shaved off a pit stop or seamless execution of a crypto transaction, both teams thrive on performance at the highest level.
And just as McLaren continues to honor Bruce McLaren’s pioneering spirit, OKX remains dedicated to advancing financial inclusion and transparency in the digital age.
Core Values Driving Innovation
At the heart of this partnership lies a mutual dedication to excellence and evolution:
- Innovation: Constantly reimagining what’s possible.
- Heritage: Respecting roots while shaping the future.
- Speed: In both racing and transactions, timing is everything.
- Security: Trust is non-negotiable—on track and online.
- Global Reach: Connecting communities across continents.
These principles are not slogans—they’re operational commitments reflected in everything from our ISO/IEC 27001 certification for information security to our MiCA-compliant launches across Europe.
Frequently Asked Questions
Q: What does the Riviera livery represent?
A: The Riviera livery symbolizes the fusion of McLaren’s historic legacy with OKX’s vision for the future of finance. It honors Bruce McLaren’s contributions while celebrating the shift from traditional sponsorship models to digital-era partnerships.
Q: Where can I see the Riviera livery in action?
A: The livery will debut at the 2025 Monaco Grand Prix and continue through select races, including the Spanish Grand Prix. Fans can also view it in official team footage and promotional content.
Q: Is OKX involved beyond branding?
A: Yes. In addition to livery design and driver race suits, OKX is integrating educational and interactive digital experiences for fans during race weekends.
Q: Why is this partnership significant for the crypto industry?
A: It marks a growing recognition of digital assets within mainstream culture. By aligning with a premier sports franchise like McLaren, OKX reinforces crypto’s legitimacy and appeal to global audiences.
Q: How does this reflect OKX’s global strategy?
A: The collaboration aligns with OKX’s mission to build trusted, innovative financial platforms worldwide—mirroring our recent expansions into regulated markets like France, Spain, Germany, and Poland under MiCA.
Q: Is this livery permanent?
A: No. Like previous special editions, the Riviera livery is a limited-time design celebrating a specific milestone—the anniversary of Bruce McLaren’s passing and the ongoing evolution of F1 culture.
Looking Ahead: The Future Is in Motion
As we stand on the starting line of another thrilling season, one truth becomes clear: transformation is not a destination—it’s a journey. The Riviera livery is more than paint; it’s a promise—to honor those who paved the way, to innovate fearlessly, and to move forward together.
From Monaco’s harbor-side circuits to digital wallets powering real-world transactions, speed connects us all. And at OKX, we believe that financial evolution should be just as exhilarating as a Grand Prix finish.
Here’s to legacy. Here’s to innovation. Here’s to racing toward tomorrow.
Keywords: OKX, McLaren F1, Riviera livery, Bruce McLaren, new money, old money, Monaco Grand Prix, crypto partnership