Looking to sell your website and turn years of effort into a profitable exit? Or perhaps you're an investor or entrepreneur seeking to acquire an established online business to grow as part of your portfolio?
Either way, choosing the right marketplace is crucial. The platform you pick can impact your success—whether it’s finding a vetted, high-quality site or ensuring your business gets maximum exposure to qualified buyers.
In this guide, we’ll explore the 10 best platforms to buy and sell websites in 2025. Each option varies in focus—from premium brokerages handling six- and seven-figure deals to open marketplaces ideal for smaller sites. You’ll learn what types of websites are listed, fee structures, and how to get started on each.
What Are the Best Platforms to Buy and Sell Websites?
Whether you're selling a blog, eCommerce store, SaaS tool, or affiliate site, there’s a marketplace tailored to your needs. These platforms range from fully vetted brokerages to open forums with minimal oversight.
Below is a curated list of top platforms based on credibility, transaction volume, user experience, and specialization.
1. Flippa – The Largest Open Marketplace
Flippa is one of the most well-known platforms for buying and selling websites. It caters to all levels—from beginners snapping up $1,000 blogs to experienced investors acquiring sites valued at $600,000+.
👉 Discover high-potential websites available for immediate purchase.
What You Can Buy & Sell
Flippa supports a wide range of digital assets: blogs, content sites, eCommerce stores, Amazon FBA businesses, mobile apps, and SaaS tools. Domain names can also be sold independently.
Fees and Commissions
- Listing fee: $49 for established websites
- Commission: 10% (for sales under $50k) down to 5% (for sales over $100k)
How to Get Started
Create a free account to browse listings. Some details are publicly visible; others require contacting the seller directly. Sellers must list their site with verified traffic and revenue data.
2. Empire Flippers – Premium Marketplace for High-Value Sites
Empire Flippers focuses on quality over quantity. Every site undergoes strict vetting before being listed, ensuring accurate financials and sustainable business models.
Most listings start at $15,000 and frequently reach into the millions—making it ideal for serious buyers and professional sellers.
What You Can Buy & Sell
All types of online businesses: ad-supported blogs, affiliate sites, SaaS products, eCommerce stores, and Amazon FBA ventures.
Fees and Commissions
- Commission: 15% for deals under $1M, decreasing incrementally to 2% for sales over $10M
- No listing fees
How to Get Started
Sellers submit their site for review through a detailed application. Buyers must register and verify identity and funding availability before accessing full deal information.
3. MicroAcquire – Ideal for Early-Stage SaaS Businesses
MicroAcquire specializes in startups and SaaS tools with annual recurring revenue (ARR) under $500,000. The platform connects buyers and sellers anonymously until mutual interest is confirmed.
This model protects privacy while encouraging honest negotiations.
What You Can Buy & Sell
Primarily bootstrapped SaaS companies and tech startups looking for new ownership.
Fees and Commissions
- Free for both buyers and sellers
- Optional MicroAcquire Premium ($290/year) gives early access to new deals
How to Get Started
Sign up with an email address. Sellers can list their project instantly; buyers gain access to all public listings upon registration.
4. FE International – Expert Brokerage for Scalable Online Businesses
FE International operates like a boutique M&A firm for digital businesses. With around 30–40 high-caliber listings at any time, this platform targets serious investors.
Listings include profitable SaaS tools earning millions in net profit annually.
What You Can Buy & Sell
Focus areas: SaaS, eCommerce, content sites (blogs, review sites), and subscription-based platforms.
Fees and Commissions
- Commission: 10–15%, depending on deal size (lower for larger transactions)
- No listing fees
- 94.1% success rate for sales
How to Get Started
Sellers apply via a dedicated form. Buyers request access to individual listings or join the buyer network for curated opportunities.
5. Motion Invest – Fast Sales for Affiliate Content Sites
Motion Invest offers a unique dual model: list your site publicly or sell directly to their team for immediate payout—no commission.
They primarily acquire content-driven websites monetized through affiliate marketing.
What You Can Buy & Sell
Affiliate blogs and niche content sites with consistent traffic and revenue.
Fees and Commissions
- Direct sale: No commission
- Marketplace listing: 20% (under $20k), 15% (above $20k) — no listing fees
How to Get Started
Submit your site via Typeform for evaluation. Buyers can browse available sites after registering.
6. BuySellEmpire – High Deal Closure Rate
With over 10,000 active buyers and sellers and a 93% deal closure rate, BuySellEmpire emphasizes results.
It supports various online business models and provides free valuations.
What You Can Buy & Sell
eCommerce stores, content sites, SaaS tools, Amazon FBA businesses.
Fees and Commissions
- Commission: 4–10%, based on sale price
- No upfront fees
How to Get Started
Sellers get a free valuation by submitting details. Buyers should join the email list to receive alerts about new opportunities.
7. SideProjectors – Community-Driven Marketplace
SideProjectors is perfect for indie hackers and side-project founders looking to pass on their creations.
👉 Find hidden-gem side projects ready for new ownership.
What You Can Buy & Sell
Any online project: MVPs, micro-SaaS apps, small blogs, tools with early traction.
Fees and Commissions
- Free base listings
- Optional premium upgrades under $10/month
How to Get Started
Visit the site, create an account, and post your project or explore existing ones.
8. Sedo – Domain Name Specialist
Sedo is exclusively for buying and selling domain names—not full websites.
It offers fixed-price sales, auctions, and brokerage services for premium domains.
What You Can Buy & Sell
Domain names only.
Fees and Commissions
- Commission: 10–15% of final sale price
- Varies by sale method (auction vs private)
How to Get Started
List your domain or search available names—no special verification required.
9. Digital Point Forum – Free but Unfiltered
This long-standing forum allows free website and domain trading but lacks vetting—meaning more risk for buyers.
What You Can Buy & Sell
Websites of all kinds; separate section for domains.
Fees and Commissions
No fees—entirely free to use.
How to Get Started
Register an account and post in the marketplace section.
10. Freemarket – Freelancer’s Niche Marketplace
Hosted under Freelancer.com, Freemarket suits smaller websites and domains.
What You Can Buy & Sell
Websites and standalone domains.
Fees and Commissions
- Free basic listing
- $30 to feature, $25 to make private
- 5% flat commission on successful sales
How to Get Started
Use your Freelancer.com credentials to list or bid on sites.
Key Tips for Buying and Selling Websites Successfully
For Sellers
- Get multiple valuations from different brokers to understand your site’s true market value.
- Provide verified data—traffic analytics, revenue proof, expense reports—to build trust.
- Maintain confidentiality—protect your business during sale by limiting URL exposure.
- Document systems—show how content creation, marketing, or fulfillment works to ease transition.
- Consider broker fees as an investment—a higher commission may yield a much better sale price.
For Buyers
- Perform due diligence—verify traffic sources, revenue streams, SEO health.
- Avoid black-hat SEO red flags, such as PBN usage (ask sellers directly).
- Know your investor profile—are you a hands-on operator or passive investor? Match your style with the right business.
- Start small if needed—use platforms like Flippa or Freemarket to test the waters before moving to premium marketplaces.
Frequently Asked Questions (FAQ)
Q: Which platform is best for selling a high-value website?
A: Empire Flippers and FE International are top choices for premium websites due to rigorous vetting and access to qualified buyers.
Q: Can I buy a website with no prior experience?
A: Yes—but start with lower-priced sites on Flippa or Freemarket. Focus on transparency and due diligence.
Q: Are there platforms that don’t charge seller fees?
A: Yes—MicroAcquire and SideProjectors offer free listings with no mandatory commissions.
Q: How long does it take to sell a website?
A: It varies—brokered sales (e.g., Empire Flippers) often close in 60–90 days; open marketplaces may take longer without active promotion.
Q: Is it safe to buy websites online?
A: Yes, especially on platforms that verify financials. Always audit Google Analytics, AdSense accounts, and bank statements independently.
Q: Can I sell just a domain name?
A: Yes—Sedo and Freemarket specialize in domain-only transactions.
👉 Unlock exclusive opportunities in digital asset investment today.