The world of sports and digital innovation continue to converge, and at the forefront of this evolution is the groundbreaking partnership between OKX, a leading global cryptocurrency platform, and Manchester City FC, the reigning Premier League champions. This collaboration marks a significant milestone in the integration of Web3 technology into mainstream sports, reinforcing shared values of innovation, education, and excellence.
A Strategic Expansion in an Evolving Partnership
OKX has officially become the Official Training Kit Partner of Manchester City for the 2022/23 season. This new phase builds on the initial alliance established in March 2022, when OKX was named the club’s Official Cryptocurrency Exchange Partner. Now, the OKX logo will be prominently displayed on the training kits worn by both the men’s and women’s first teams during their daily preparation sessions.
The men’s squad debuted the new training gear during their first pre-season session, symbolizing a fresh chapter in the club’s journey — one deeply intertwined with technological advancement and fan engagement in the digital age.
👉 Discover how top athletes and traders train for peak performance.
Shared Values: Training, Innovation, and Long-Term Success
At the core of this partnership lies a powerful alignment of values. Both OKX and Manchester City emphasize the importance of training, education, and continuous improvement as foundations for long-term success.
Haider Rafique, Global Chief Marketing Officer at OKX, emphasized:
“The real grit and perseverance is built on the training ground. This is the way we want to nurture new users on our platform. Being Man City's Official Training Kit Partner helps us extend that mindset from the training ground over to our trading app community.”
He added that OKX encourages users to adopt a similar disciplined approach — leveraging tools like demo trading features to practice and refine strategies before entering live markets, much like footballers train rigorously before match day.
Roel de Vries, Group Chief Operating Officer at City Football Group, echoed these sentiments:
“We are pleased to expand our relationship with OKX today… everything starts with training and education.”
This synergy opens doors for innovative fan experiences rooted in Web3, blockchain, and interactive digital content — setting a new benchmark in modern sports sponsorships.
Celebrating the Announcement Through Urban Art
To mark the launch of this expanded partnership, OKX commissioned acclaimed street artist Akse P19 in collaboration with the Global Street Art Agency to create striking murals across four locations in Manchester. The artworks feature star players Erling Haaland, Jack Grealish, João Cancelo, and John Stones, blending football culture with urban artistry.
Each mural includes a QR code that fans can scan for a chance to win exclusive rewards — including a season-long experience in the OKX Hospitality Box at the Etihad Stadium. These installations not only celebrate local talent but also invite fans to engage directly with OKX’s ecosystem through immersive, real-world interactions.
Supercharging Global Fan Engagement
OKX is also serving as the presenting partner of Manchester City’s Trophy Tour 2022 — the club’s first global tour since 2019 following their fourth Premier League title in five years. The tour brings the coveted Premier League trophy to fans across key international markets, including France, Spain, UAE, South Korea, Mexico, Norway, and South Africa.
This initiative underscores OKX’s global footprint and commitment to connecting with diverse communities. By bringing elite football closer to fans worldwide, the partnership enhances accessibility while introducing audiences to responsible crypto participation through engaging activations.
👉 See how OKX is redefining fan experiences beyond the stadium.
Empowering Communities Through Education and Web3 Innovation
Beyond branding and visibility, the collaboration aims to deliver tangible value. Future initiatives will focus on:
- Responsible trading education: Providing resources to help users understand market dynamics, risk management, and secure practices.
- Web3 integration: Exploring NFTs, metaverse experiences, and DeFi applications that deepen fan interaction.
- Community empowerment: Launching programs designed to uplift local communities in Manchester through technology and financial literacy.
These efforts reflect OKX’s broader mission: to make crypto accessible, understandable, and beneficial for everyone — regardless of experience level.
Why This Partnership Matters
In an era where digital transformation reshapes every industry, OKX and Manchester City are pioneering a model that goes beyond traditional sponsorship. They’re building a bridge between physical sports excellence and virtual economic ecosystems.
For fans, it means more interactive ways to support their team — from digital collectibles to exclusive experiences. For traders and newcomers alike, it offers relatable analogies: just as athletes train daily to perfect their craft, traders must learn, simulate, and evolve to succeed in volatile markets.
Core Keywords:
- Manchester City
- OKX
- Premier League
- Crypto Exchange
- Training Kit Partner
- Web3
- Fan Engagement
- Responsible Trading
Frequently Asked Questions (FAQ)
Q: What does it mean for OKX to be Manchester City’s Training Kit Partner?
A: It means the OKX logo appears on the training apparel worn by both the men’s and women’s first teams during practice sessions and non-match activities. It symbolizes a shared focus on preparation, growth, and innovation.
Q: Is OKX involved with both men’s and women’s teams?
A: Yes. The partnership includes visibility across both Manchester City Men’s and Women’s Football Clubs, reflecting a commitment to equality and broad-based support within the sport.
Q: How can fans participate in OKX-related promotions?
A: Fans can engage through QR codes on citywide murals, Trophy Tour events, or via the OKX app for special giveaways, including hospitality access at matches.
Q: Does OKX promote responsible crypto usage?
A: Absolutely. OKX emphasizes education and risk awareness. Features like demo trading allow users to practice safely before investing real funds.
Q: Will there be NFTs or digital collectibles linked to this partnership?
A: While not confirmed in this announcement, OKX has previously launched NFT campaigns with sports partners. Future Web3 integrations are expected as part of ongoing fan engagement strategies.
Q: How does this benefit Manchester City supporters internationally?
A: Through global initiatives like the Trophy Tour and digital experiences, fans worldwide gain closer access to the club — whether physically or through emerging technologies like blockchain and mobile platforms.
👉 Start your journey with tools designed for smart, responsible trading.
Looking Ahead
As Manchester City continues its pursuit of excellence on the pitch, OKX is doing the same in the digital financial space. Together, they represent a new era where sports, technology, and community intersect — creating richer experiences for fans and users alike.
With a foundation built on training, innovation, and responsible growth, this partnership is more than a sponsorship; it’s a movement toward a more inclusive, informed, and interactive future in both football and finance.