The cryptocurrency market experienced a sharp downturn on July 1, with both Bitcoin and major altcoins plunging amid growing concerns over U.S. fiscal policy and global trade tensions. While the sell-off has sparked volatility, it also presents a strategic window for investors to evaluate high-potential digital assets at discounted prices. This article explores some of the most promising cryptos to consider buying today ahead of a potential market rebound—focusing on projects with strong fundamentals, growing ecosystems, and favorable technical indicators.
Why Are Bitcoin and Altcoins Crashing?
The recent crypto market dip was triggered by macroeconomic uncertainty following the U.S. Senate’s approval of what has been dubbed the “Big Beautiful Bill.” Though the final passage remains uncertain—facing resistance in the House—early estimates suggest the proposed legislation could add trillions to the national deficit over the next decade. Such fiscal expansion raises concerns about inflation, debt sustainability, and future monetary tightening, all of which weigh heavily on risk-on assets like cryptocurrencies.
Additionally, market sentiment has been pressured by the approaching July 7 deadline for new tariff announcements. While there have been hints of possible trade deals from former President Trump’s team, concrete outcomes remain unclear. This ambiguity has led to risk aversion across financial markets, contributing to the broad selloff in digital assets.
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Despite these short-term headwinds, history shows that sharp corrections often precede strong recoveries—especially in cycles driven by innovation and adoption. With that in mind, now may be an ideal time to assess undervalued projects poised for growth.
Top Cryptocurrencies to Buy During the Downturn
Market dips offer strategic entry points for long-term investors. Among the current opportunities, three assets stand out due to their technological progress, network activity, and bullish technical patterns: Uniswap (UNI), Stacks (STX), and Bitcoin Pepe (BPEP).
Uniswap (UNI): Innovation Driving Long-Term Value
Uniswap, one of the largest decentralized exchanges (DEXs) in the Ethereum ecosystem, has seen its price drop over 64% from its November 2024 peak. This decline reflects broader market trends and increased competition from platforms like PancakeSwap, Hyperliquid, and Raydium.
However, Uniswap is far from stagnant. The launch of Unichain, its modular Layer-2 network, marks a pivotal development. Unichain is rapidly gaining traction, with transaction volume surging 90% in the past 30 days, now exceeding 32 million. Active addresses have reached 141,000, and network fees have climbed 60% to $340,000—clear signs of organic usage growth.
More impressively, Unichain’s Total Value Locked (TVL) has surpassed $1.13 billion**, significantly outpacing established blockchains like Cardano. Its stablecoin deposits have also grown to **$432 million, indicating strong utility and trust within the DeFi community.
These metrics suggest that Uniswap is not just surviving competition—it’s expanding its ecosystem. As Unichain adoption grows, demand for UNI tokens could rise through staking, governance participation, and protocol revenue sharing.
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Stacks (STX): Powering Bitcoin’s Smart Contract Future
Stacks (STX) is emerging as a key player in the movement to bring smart contracts and decentralized applications to Bitcoin. As a Layer-2 solution anchored to Bitcoin’s security, Stacks enables developers to build dApps while leveraging Bitcoin’s decentralization and hash power.
The network has shown remarkable momentum, with on-chain transactions increasing by 97% in the last 30 days—a sign of rising developer and user engagement. This growth aligns with increasing interest in Bitcoin-centric DeFi and NFT projects.
From a technical analysis perspective, STX is forming a double-bottom pattern, a classic bullish reversal signal. The neckline resistance sits at $1.077, which also aligns with the 23.6% Fibonacci retracement level—a confluence that strengthens its credibility. A breakout above this level could trigger a significant upward move, potentially reclaiming previous highs.
With Bitcoin’s ecosystem gaining momentum through Ordinals and BRC-20 tokens, Stacks is well-positioned to become the go-to platform for Bitcoin-based innovation.
Bitcoin Pepe (BPEP): A Viral Meme Coin with Real Utility
While many meme coins rely solely on hype, Bitcoin Pepe (BPEP) is building actual infrastructure. Positioned as a meme-focused Layer-2 network for Bitcoin, BPEP aims to combine viral appeal with developer utility.
The project introduces the PEP-20 token standard, designed to make it easier for creators to launch and manage meme coins on Bitcoin’s network. It also plans to integrate a decentralized exchange (DEX), enabling seamless trading of meme tokens without relying on centralized platforms.
Bitcoin Pepe has already attracted millions in investment during its presale phase, driven by strong community engagement and strategic marketing. The official token listing is expected in August 2025 on several tier-1 exchanges—an event likely to drive increased visibility and liquidity.
While meme coins carry higher risk, BPEP differentiates itself through tangible development goals and timing. Launching during a market dip allows early adopters to enter at lower valuations before potential catalyst-driven rallies.
Frequently Asked Questions (FAQ)
Q: Is it safe to buy crypto during a market crash?
A: Yes—for informed investors. Market downturns often reveal strong projects from weak ones. Assets with real use cases, active development, and growing ecosystems tend to recover faster and outperform in bull markets.
Q: Why is Uniswap’s Unichain important?
A: Unichain enhances scalability and reduces fees for Uniswap users while expanding its DeFi ecosystem. High TVL and transaction growth suggest strong adoption, which could drive UNI token demand.
Q: How does Stacks relate to Bitcoin?
A: Stacks operates as a Layer-2 network that brings smart contract functionality to Bitcoin. It uses a unique consensus mechanism (Proof of Transfer) tied to Bitcoin, enabling secure dApp development without altering Bitcoin’s base layer.
Q: What makes Bitcoin Pepe different from other meme coins?
A: Unlike many meme tokens, Bitcoin Pepe is building a full ecosystem—including a token standard and DEX—on a Bitcoin-aligned network. This utility-focused approach increases long-term viability.
Q: Should I invest in altcoins when Bitcoin is falling?
A: Diversification matters, but focus on fundamentals. Altcoins like UNI and STX have clear value propositions beyond speculation. Dollar-cost averaging during dips can reduce risk.
Q: When is the best time to buy crypto before a bull run?
A: Historically, the best entries occur during periods of fear and capitulation—like the current market environment. Monitoring on-chain data, sentiment indicators, and macro trends can help time entries.
Final Thoughts: Turn Volatility into Opportunity
While today’s market correction may seem alarming, it aligns with the cyclical nature of cryptocurrency investing. Smart investors don’t avoid downturns—they prepare for them.
Assets like Uniswap (UNI), Stacks (STX), and Bitcoin Pepe (BPEP) represent different ends of the risk-reward spectrum but share common traits: innovation, community momentum, and alignment with broader trends like DeFi expansion and Bitcoin ecosystem growth.
As macro concerns stabilize and institutional interest returns, early positions in these projects could yield substantial returns.
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By focusing on projects with real utility, strong technicals, and upcoming catalysts, investors can navigate volatility confidently—and position themselves for success in the next bull cycle.