The virtual asset landscape in Taiwan is undergoing a transformative shift as a new, fully regulated exchange enters the market backed by one of the island’s most influential conglomerates. The Taiwan Mobile Virtual Asset Exchange (TWEX), operated by Fusheng Digital—a wholly owned subsidiary of Taiwan Mobile (3045)—officially launched on May 22, marking a pivotal moment in the region's journey toward mainstream digital asset adoption.
What makes TWEX stand out isn’t just its corporate pedigree but its accessibility: users can now purchase Bitcoin with as little as 100 New Taiwan dollars, breaking down financial barriers that have historically kept retail investors on the sidelines.
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A Strategic Move by the Fubon Group
At the helm of this initiative is Fubon Group, a powerhouse in finance, telecommunications, and e-commerce. Chairman Samuel Tsai emphasized that the group’s integrated ecosystem creates powerful synergies for digital asset applications. “This isn’t just another investment,” he said. “It’s a strategic milestone in our expansion into Web3 and the future of decentralized finance.”
By leveraging its vast customer base across banking, telecom, and online services, Fubon aims to bridge traditional finance with emerging blockchain technologies. This convergence signals a broader trend seen globally—established institutions recognizing the long-term value of virtual assets and building trusted gateways for mass adoption.
Launching on Bitcoin Pizza Day: Symbolism Meets Timing
The choice of May 22 for TWEX’s debut was no accident—it coincides with Bitcoin Pizza Day, commemorating the first real-world transaction using Bitcoin in 2010, when 10,000 BTC bought two pizzas. On that same day in 2025, Bitcoin surged past $110,000, hitting an all-time high.
Lin Chi-Chen, CEO of Taiwan Mobile and Chairman of Fusheng Digital, joked that the timing felt like a celebration. “It’s poetic,” he remarked. “We’re launching a platform designed to make crypto accessible while witnessing Bitcoin reach new heights.”
Lin has been personally involved in the crypto space since 2013, when he bought his first Bitcoin. Over the years, he’s observed the evolution of blockchain technology from niche curiosity to global financial force. He believes Taiwan is poised to become a key hub for virtual asset innovation, especially with growing momentum in AI and decentralized systems.
Building Trust in a Nascent Market
Despite global virtual asset markets surpassing $3.1 trillion in total market cap, adoption in Taiwan remains relatively low—only about 5% of the population actively participates. Lin identifies a core reason: lack of trust in existing platforms.
“Security and reliability are the biggest hurdles,” Lin explained. “Most people want to invest, but they don’t know where to start or whom to trust.”
TWEX aims to solve that by offering a regulated, transparent trading environment built with institutional-grade safeguards. Backed by Taiwan Mobile’s reputation and compliance infrastructure, the exchange is designed to appeal to cautious retail investors who prioritize safety over speculation.
With 95% of the population still on the sidelines, Lin sees enormous untapped potential. “Even if we grow participation by just 10% annually,” he said, “the market could double within five years.”
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Bitcoin as Digital Gold: A Long-Term Vision
Lin shared his bullish outlook on Bitcoin’s future, comparing it to digital gold—a store of value increasingly embraced by governments and institutional investors worldwide. He noted that Bitcoin already represents roughly 10% of global value storage, a figure he expects to rise.
While stressing that he does not hold investment advisory credentials and that past performance doesn’t guarantee future results, Lin speculated that Bitcoin could one day reach $1 million per coin.
“That may sound extreme now,” he said, “but remember—Bitcoin was once worth pennies. The trajectory of innovation often outpaces imagination.”
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These keywords reflect common user queries around accessibility, safety, and legitimacy in cryptocurrency investing—precisely the concerns TWEX seeks to address.
FAQs: Addressing Common Investor Questions
Q: Is TWEX a regulated virtual asset exchange?
A: Yes, TWEX operates under strict regulatory compliance standards as part of Taiwan Mobile’s financial oversight framework. It adheres to anti-money laundering (AML) and know-your-customer (KYC) protocols required for licensed digital asset platforms.
Q: Can I buy fractions of a Bitcoin on TWEX?
A: Absolutely. With a minimum investment of just 100 NTD (~$3 USD), users can purchase fractional Bitcoin, making it accessible even for those with limited capital.
Q: How does TWEX ensure user security?
A: The platform employs multi-layered security measures including cold storage for assets, two-factor authentication (2FA), and continuous monitoring systems to protect user funds and data.
Q: Who is behind the TWEX platform?
A: TWEX is operated by Fusheng Digital, a subsidiary of Taiwan Mobile, and supported strategically by the Fubon Group—one of Taiwan’s largest financial and telecommunications conglomerates.
Q: Does Lin Chi-Chen’s opinion reflect official investment advice?
A: No. His views on Bitcoin’s price potential are personal perspectives shared in a public forum and should not be interpreted as financial advice or guaranteed outcomes.
Q: What makes TWEX different from other crypto exchanges?
A: Unlike many decentralized or offshore platforms, TWEX offers a locally trusted brand presence, regulatory compliance, and seamless integration with existing financial services—key factors for risk-averse investors.
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Looking Ahead: A Sustainable Future for Crypto in Taiwan
Lin emphasized that TWEX’s goal isn’t rapid dominance but sustainable growth. “We’re playing the long game,” he said. “Our aim is to grow alongside the industry—with integrity, transparency, and shared value.”
By focusing on education, security, and ease of use, TWEX hopes to convert skeptics into informed participants. As Web3 continues to evolve, platforms like this could serve as critical on-ramps for millions of new users across Asia.
The launch of TWEX represents more than a business move—it’s a signal that virtual assets are no longer fringe experiments but integral components of the next-generation financial ecosystem.
For Taiwanese investors, the era of accessible, trustworthy crypto trading has officially begun.