Manchester City’s 2025 pre-season tour across the United States is set to deliver more than just thrilling football matches. In partnership with OKX, the club is launching an immersive Web3-powered experience called the "Unseen City" Collectibles Quest — a cutting-edge augmented reality (AR) treasure hunt designed to deepen fan engagement through digital innovation.
This interactive campaign blends real-world exploration with blockchain technology, inviting fans in New York City, Orlando, and Columbus to uncover hidden digital collectibles at iconic city landmarks. By merging physical presence with digital discovery, the initiative aims to introduce football supporters to the dynamic potential of Web3 in an accessible, fun, and rewarding way.
How the "Unseen City" Collectibles Quest Works
The treasure hunt unfolds across three key U.S. cities that host Manchester City’s pre-season matches:
- New York City – July 27
- Orlando – July 30
- Columbus – August 3
In each city, four unique digital collectibles will be hidden using augmented reality technology. Fans must download the official app or visit the campaign website to access an interactive map that guides them toward these virtual treasures located near famous landmarks.
Once a fan collects all four digital items in a single city, they unlock the chance to win instant prizes — including:
- Match tickets to Manchester City’s pre-season game in that city
- Exclusive vouchers for official club merchandise
- Limited-edition physical versions of the “Unseen City Shirts”
These collectibles aren’t just digital souvenirs; they represent on-chain assets built on blockchain infrastructure, offering verifiable ownership and long-term collectible value.
👉 Discover how blockchain is transforming fan engagement in sports today.
Building on Past Success: From "Unseen City Shirts" to Immersive Experiences
The "Unseen City" quest expands upon the success of the earlier "Unseen City Shirts" digital collectibles campaign launched by OKX and Manchester City earlier in 2025. That initiative introduced fans to limited-edition digital jerseys, each tied to unique design elements inspired by global cities connected to the club’s fanbase.
Now, with this new AR-driven adventure, the collaboration takes a bold step forward — transforming passive viewing into active participation. It's not enough to simply watch; fans are encouraged to explore, interact, and win.
According to Haider Rafique, Chief Marketing Officer at OKX, this evolution reflects a broader mission: "We partner with Manchester City to bring innovative and engaging Web3 experiences to new audiences around the world. The 'Unseen City' Collectibles Quest combines the excitement of AR and on-chain technology with the passion of football, creating a memorable adventure for everyone involved and bringing fans closer to the value of Web3."
Bridging Physical and Digital Fan Engagement
Tom Boyle, Vice President of Global Partnerships Marketing and Operations at Manchester City, emphasized how the campaign strengthens global fan connections.
“Our pre-season tour is always a special time for connecting with our fans and collaborating with our partners across the globe. This year, in conjunction with our partner OKX, the 'Unseen City' campaign takes it to the next level by blending physical landmarks with digital engagement, providing a truly unique way for our supporters in the USA to get involved.”
By anchoring digital collectibles to real-world locations — such as Central Park in NYC, ICON Park in Orlando, or downtown Columbus — the experience encourages fans to step outside, explore their cities, and become part of a shared digital narrative tied directly to their favorite football club.
This hybrid model represents a growing trend in sports marketing: leveraging location-based technology and blockchain to create layered fan experiences that go beyond traditional merchandise or ticketing.
Core Keywords Driving the Campaign
To ensure alignment with search intent and digital discoverability, the following core keywords have been naturally integrated throughout this content:
- Manchester City digital collectibles
- OKX Web3 campaign
- AR treasure hunt football
- blockchain fan engagement
- augmented reality sports experience
- NFT collectibles football
- crypto x sports partnership
- interactive fan quest
These terms reflect both user interest and industry trends, helping position the article for visibility among fans searching for next-gen sports experiences.
👉 See how leading sports teams are using blockchain to redefine fan interaction.
Frequently Asked Questions (FAQ)
What is the "Unseen City" Collectibles Quest?
It’s an augmented reality (AR) treasure hunt organized by Manchester City and OKX during the club’s 2025 U.S. pre-season tour. Fans explore host cities to find hidden digital collectibles using a mobile app or web platform.
Who can participate in the quest?
Participants must be at least 18 years old. The event is open to fans located in New York City, Orlando, and Columbus during the specified dates.
How do I join the "Unseen City" experience?
You can join by downloading the official app or visiting the campaign website starting July 27. An interactive map will guide you to AR-powered collectible locations in each city.
What can I win by completing the quest?
Fans who collect all four digital items in one city gain instant-win opportunities for prizes like match tickets, official merchandise vouchers, and limited-edition physical "Unseen City Shirts."
Are the digital collectibles NFTs?
Yes, the collectibles are blockchain-based digital assets — often referred to as NFTs — providing verifiable ownership and potential future utility within Manchester City’s digital ecosystem.
Is there a cost to participate?
No. Participation in the "Unseen City" Collectibles Quest is free of charge. All you need is a smartphone and access to the host cities during the campaign dates.
A New Era of Sports-Fan Interaction
The "Unseen City" campaign exemplifies how elite sports organizations are embracing Web3 not as a buzzword, but as a functional tool for engagement. Rather than focusing solely on speculation or trading, this initiative emphasizes accessibility, inclusivity, and real-world interaction — core values that resonate with modern audiences.
Moreover, OKX’s involvement highlights its strategic focus on bridging cryptocurrency innovation with mainstream culture. As a partner of high-profile entities like McLaren Racing and the Tribeca Film Festival, OKX continues to position itself at the intersection of tech, entertainment, and sport.
👉 Explore how Web3 is reshaping fan economies in professional sports.
Final Thoughts
As Manchester City kicks off its U.S. tour, the "Unseen City" Collectibles Quest offers more than just a game — it's a glimpse into the future of fandom. By turning city streets into interactive playgrounds and digital collectibles into meaningful rewards, this collaboration sets a new benchmark for what’s possible when sports meet technology.
For fans eager to blend exploration with innovation, now is the perfect time to step into the unseen.