Imagine a world where launching a cryptocurrency is as simple as sending a tweet. That’s the bold promise of LAUNCHCOIN on the Believe platform—a new frontier in decentralized finance that’s blurring the lines between social media, innovation, and speculative investing. With a market cap exploding from under $10 million to over $240 million in just days, LAUNCHCOIN has captured global attention. But beneath the viral momentum lies a complex ecosystem rife with opportunity, risk, and regulatory uncertainty.
This deep dive explores the rise of LAUNCHCOIN, its connection to Believe’s disruptive "Internet Capital Markets" vision, and what investors should truly understand before jumping in.
From PASTERNAK to LAUNCHCOIN: A Rebrand That Sparked a Surge
LAUNCHCOIN didn’t start from scratch—it evolved from PASTERNAK, a token originally linked to Clout, a platform founded by young entrepreneur Ben Pasternak. Launched in January 2025, PASTERNAK was rebranded into LAUNCHCOIN on May 3, 2025, following Clout’s transformation into Believe.
The rebranding maintained a 1:1 token swap for existing holders and updated trading pairs to PASTERNAK/USDT and LAUNCHCOIN/USDT. Believe announced the change via X (formerly Twitter), sharing the new contract address and signaling a shift toward democratizing token creation.
Because Ben Pasternak had been publicly associated with PASTERNAK, many assumed LAUNCHCOIN would become Believe’s official native token. This perception ignited massive speculation. Between May 12 and May 14, LAUNCHCOIN’s market cap surged from $6 million to over $147 million—peaking above $300 million by May 15, according to CoinGecko data.
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Believe: Token Creation at the Speed of a Tweet
Believe is a SocialFi launchpad built on the Solana blockchain, officially launched in late April 2025. It allows users to create tradable tokens instantly by interacting with Believe’s official X account—simply reply to a post with “$TICKER + @launchcoin,” and a new token is minted.
No coding skills. No wallet setup required. The process is frictionless, empowering creators to launch tokens that are immediately tradable on decentralized exchanges like Raydium and Orca.
As of mid-May 2025, Believe reported over 9,845 tokens created and more than $400 million in trading volume, per analytics from Mudrex Learn. An unofficial leaderboard by X user 0x_ultra tracks performance across these community-driven tokens.
But here's the critical disclaimer: Believe explicitly states that no token created on its platform—including LAUNCHCOIN—is an official security or represents equity. This distinction is vital. While the platform enables fundraising-like activity, it does not offer legal ownership or investor protections.
Internet Capital Markets: Revolution or Risk?
At the heart of Believe’s vision is the concept of Internet Capital Markets (ICM)—a decentralized model where anyone can raise capital through token launches driven purely by online engagement.
Ben Pasternak described the early momentum on X:
“The last few days have been surreal. Believe launched Sunday—and we’re already approaching $200M in volume. Millions of dollars are flowing directly into the hands of builders.”
This model flips traditional venture funding on its head. Instead of pitching to VCs, creators gain support through viral attention. A tweet becomes a funding round.
However, this innovation brings tension. If tokens are being used to raise capital but aren’t classified as securities, where does regulatory responsibility lie? The lack of oversight increases vulnerability to manipulation and fraud—especially when combined with memecoin culture.
LAUNCHCOIN’s Market Performance: Volatility in Action
Post-rebrand, LAUNCHCOIN saw a 500% price surge, fueled by speculation about its status within the Believe ecosystem. As of late May 2025:
- Price: $0.1710
- Market Cap: $170.99 million
- 24-Hour Volume: $95.04 million
- Circulating Supply: ~1 billion tokens
While impressive, this performance reflects extreme volatility typical of community-driven tokens. Rapid pumps are often followed by sharp corrections—especially when hype fades or negative sentiment spreads.
The Risks: Scams, Spam, and Systemic Strain
Despite its innovative appeal, Believe faces significant challenges:
🔴 Scams and Rug Pulls
Most tokens created are memecoins—assets driven by sentiment rather than utility. Bad actors can exploit this by launching fake projects, hyping them briefly, then dumping holdings (“rug pulls”), leaving investors with worthless tokens.
🔴 Spam Overload
Token creation relies on replies to X posts. One recent LAUNCHCOIN post received over 5,000 replies—far fewer than rival platform Pump.fun, which sees over 13,000 daily launches (per Dune Analytics). Without robust filtering, spam could overwhelm the system.
🔴 Extreme Volatility
LAUNCHCOIN itself has seen wild swings—gains of 500% followed by steep drawdowns. This unpredictability makes it unsuitable for risk-averse investors.
🔴 Editable Token Details
Creators can modify token metadata—like name or website—even after launch (source: Rugcheck.xyz). While useful for rebrands like PASTERNAK → LAUNCHCOIN, this feature enables impersonation scams or phishing link insertions.
Competing in the Memecoin Launch Arena
Believe isn’t alone. Platforms like Pump.fun dominate with over 27,000 daily token creations (Dune Analytics). But Believe differentiates itself through social integration—tying launches directly to X interactions.
This lowers barriers for non-technical users but increases exposure to misinformation and manipulation. Unlike Pump.fun’s volume-focused mechanics, Believe must develop stronger safeguards to ensure long-term credibility and scalability.
Legal Challenges Loom
On May 19, 2025, Burwick Law, a digital consumer protection firm, announced plans to sue Believe. Their argument? The platform’s ease of use facilitates scams with minimal transparency.
“We cannot sit idly by while the most promising idea of crypto—decentralizing access to capital—is co-opted by sophisticated actors scamming retail buyers.”
— Burwick Law (@BurwickLaw)
This lawsuit could set a precedent for how “Internet Capital Markets” are regulated globally. If courts determine certain tokens qualify as securities despite disclaimers, platforms like Believe may face sweeping compliance requirements.
Should You Invest? Key Questions Answered
✅ What is LAUNCHCOIN?
LAUNCHCOIN is a rebranded token formerly known as PASTERNAK, now associated with the Believe SocialFi platform on Solana.
✅ Is LAUNCHCOIN an official token of Believe?
No. Believe has not designated any official platform token. LAUNCHCOIN operates independently despite strong community assumptions.
✅ Can I create my own token on Believe?
Yes—by replying to @launchcoin on X with “$TICKER Name.” The token deploys instantly on Solana.
✅ Are tokens on Believe safe investments?
Not necessarily. Most are speculative memecoins with no intrinsic value or regulatory protection.
✅ What are the biggest risks?
Scams, price manipulation, editable metadata, spam overload, and potential legal crackdowns.
✅ How can I reduce risk?
Limit exposure (<5% portfolio), diversify holdings, conduct thorough research (DYOR), and avoid FOMO-driven decisions.
👉 Stay informed with real-time analytics tools that help you spot trends before they peak.
Final Thoughts: Innovation Meets Caution
LAUNCHCOIN and Believe represent a radical shift in how digital assets are created and funded. By merging social media with blockchain technology, they’ve opened doors for creators worldwide.
Yet this democratization comes at a cost: increased risk, regulatory scrutiny, and systemic vulnerabilities.
For investors, the key is balance—embracing innovation while respecting volatility and uncertainty. The future of Internet Capital Markets may be bright, but only if platforms like Believe can evolve beyond hype and build trust through transparency and security.
Core Keywords: LAUNCHCOIN, Believe, Internet Capital Markets, memecoin, Solana blockchain, token creation, SocialFi, crypto speculation