MaiCoin Group has emerged as a pioneering force in Taiwan’s blockchain and digital asset ecosystem. Over the past decade, the company has evolved from a simple cryptocurrency trading platform into a comprehensive financial technology group, offering services that span exchanges, NFT solutions, institutional investment, and real-world blockchain integration.
From launching Taiwan’s first physical crypto exchange storefront to driving nationwide financial innovation through strategic partnerships, MaiCoin Group continues to shape the future of decentralized finance (DeFi), secure digital transactions, and Web3 adoption across Asia.
This article explores the key milestones, technological advancements, and strategic initiatives that have defined MaiCoin Group’s journey—highlighting how it’s building trust, accessibility, and utility in the evolving world of digital assets.
Founding Vision and Early Growth
Founded in 2013 by Alex Liu (劉世偉), MaiCoin began at a time when Bitcoin was still trading below $40 and largely dismissed as a fringe experiment. Liu, who grew up and studied in the U.S., saw early potential in blockchain technology not just as a new financial instrument but as a transformative force for decentralization and financial inclusion.
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The company started as a fiat-to-crypto gateway, allowing users to buy Bitcoin with Taiwanese dollars. As interest in cryptocurrencies surged globally, MaiCoin expanded its offerings—launching MAX Exchange in 2018, one of Taiwan’s largest digital asset trading platforms by volume.
Expanding the Ecosystem: From Exchange to Web3 Services
MaiCoin Group’s evolution reflects a broader shift from speculative trading to real-world utility. The group now operates several core businesses under one umbrella:
- MaiCoin Platform: A user-friendly digital asset buying and selling service.
- MAX Exchange: A high-volume crypto exchange with advanced trading features.
- AMIS (Account Union Network Technology): The technical backbone focusing on security, compliance, and enterprise blockchain solutions.
- Qubic: An NFT technology integrator offering brands end-to-end NFT creation and management tools.
In 2022, Qubic made headlines by partnering with Taipei City Government to turn New Year’s wishes into NFTs during the “Taipei’s Highest New Year Celebration.” This marked one of the first large-scale public integrations of blockchain in civic engagement.
Security and Compliance Leadership
Trust is central to MaiCoin’s mission. In an industry often plagued by hacks and fraud, MaiCoin has prioritized transparency and regulatory alignment.
Key security milestones include:
- Full ISO 27001 certification for AMIS in 2021.
- SOC 2 Type II audit completion in 2023.
- Implementation of 1:1 reserve backing for all user-held cryptocurrencies.
- Full legal trust protection for fiat deposits.
Additionally, MaiCoin Group was the first in Taiwan to submit an Anti-Money Laundering (AML) compliance statement to regulators in 2020, signaling its commitment to mainstream financial integration.
Bridging Virtual and Physical Worlds
One of MaiCoin’s most distinctive moves was opening Taiwan’s first physical cryptocurrency exchange location in Taipei in 2019. The 250-ping (approx. 826 sq ft) space wasn’t just a trading desk—it became a community hub for education, consultation, and innovation.
A second branch opened in Taichung in 2022, targeting high-net-worth individuals and institutional clients. These locations allow face-to-face onboarding, personalized advisory services, and even NFT exhibitions—such as the “Time, Timeless” visual art show celebrating MaiCoin Store’s 5th anniversary.
This hybrid model lowers entry barriers for newcomers while reinforcing legitimacy in a space often seen as opaque or risky.
Strategic Partnerships and Market Expansion
MaiCoin Group has consistently partnered with traditional institutions to drive adoption:
- Far EasTone Telecommunications: Collaborated on customer acquisition campaigns offering Bitcoin giveaways.
- Federal Bank: Enabled USD-denominated crypto purchases via linked foreign currency accounts.
- Hi-Life (Hilife): Co-branded limited-edition drink packaging with embedded Bitcoin prize draws.
- IRONMAN 70.3 Kenting: Title sponsorship since 2021, blending sports culture with blockchain awareness.
These collaborations demonstrate how digital assets can integrate seamlessly into everyday life—from retail purchases to athletic events.
NFT Innovation and Social Impact
Under the Qubic brand, MaiCoin has positioned itself as a leader in enterprise-grade NFT solutions. Its Qubic Creator platform allows brands to launch customizable NFT stores without technical overhead.
Notable projects include:
- Carbon Credit NFTs: Launched in 2022 with illustrator Island Documentary, linking each NFT sale to real tree planting.
- Charity NFTs: Proceeds support NGOs and environmental causes.
- Event-based NFTs: Instant minting for IRONMAN participants as digital memorabilia.
This approach combines marketing innovation with sustainability—a growing priority for modern consumers.
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IPO Ambitions and Institutional Growth
In March 2023, MaiCoin Group announced plans to list on Taiwan’s Innovation Board, signing advisory agreements with Yuanta Securities. This move underscores its transition from startup to regulated financial institution.
The B+ round funding in 2024—backed by Far EasTone, Union Bank Group, and Hoding Ventures—further validates investor confidence. The capital will fuel product development, compliance infrastructure, and international expansion.
As Taiwan moves toward formal crypto regulation, MaiCoin aims to be a bridge between global Web3 trends and local market needs.
Future Outlook: Stablecoins, Global Reach, and Financial Inclusion
Looking ahead, MaiCoin leaders have voiced support for a Taiwan-issued stablecoin—a move that could enhance payment efficiency and cross-border trade.
They also advocate for greater interoperability between blockchain networks and traditional banking systems. Initiatives like Sygna Bridge integration at MAX Exchange already align with FATF Travel Rule standards, ensuring cross-border transaction transparency.
With over 22,000 visitors served across physical branches and growing enterprise demand for blockchain solutions, MaiCoin Group is well-positioned to lead the next phase of digital finance in Asia.
Frequently Asked Questions (FAQ)
Q: What is MaiCoin Group?
A: MaiCoin Group is a Taiwan-based fintech company offering digital asset trading (via MaiCoin and MAX), NFT solutions (Qubic), and enterprise blockchain services (AMIS). Founded in 2013, it aims to make crypto accessible, secure, and useful.
Q: Is MaiCoin safe to use?
A: Yes. MaiCoin maintains strict security protocols including ISO 27001 certification, SOC 2 audits, full fiat trust protection, and 1:1 crypto reserve backing. Internal controls prevent unauthorized fund movement.
Q: Can I buy crypto with cash at MaiCoin stores?
A: While direct cash transactions aren’t supported due to AML regulations, you can open accounts and make bank transfers in person at their Taipei and Taichung locations.
Q: Does MaiCoin support USD trading?
A: Yes. Through a partnership with Federal Bank, users can link USD accounts to buy cryptocurrencies directly in U.S. dollars—a first in Taiwan.
Q: What is Qubic?
A: Qubic is MaiCoin Group’s NFT technology brand. It offers Qubic Creator—an easy-to-use platform for businesses to launch branded NFT collections with built-in minting, distribution, and redemption features.
Q: Is MaiCoin going public?
A: Yes. The company signed an IPO advisory agreement in 2023 targeting listing on Taiwan’s Innovation Board. This aligns with its long-term goal of becoming a regulated, transparent financial institution.
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As MaiCoin Group enters its second decade, it stands not only as a market leader but as a model for responsible innovation—balancing cutting-edge technology with regulatory prudence, user education, and social responsibility. Whether through sports sponsorships, environmental NFTs, or institutional-grade security, MaiCoin continues to build a more inclusive and trustworthy digital economy.