OKX Hong Kong Football Week Recap: An Unforgettable Experience for Over 15,000 Local Fans

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From September 3 to 9, football fever took over Mong Kok’s iconic Sneaker Street as OKX hosted the highly anticipated OKX Hong Kong Football Week—a dynamic celebration blending sports, technology, and fan engagement. Drawing more than 15,000 local attendees, including passionate football supporters, Web3 enthusiasts, influencers, and media, the event marked a landmark moment in Hong Kong’s growing intersection of sports entertainment and digital innovation.

As the Official Sleeve Partner of Manchester City Football Club, OKX leveraged its global platform to bring world-class experiences to Hong Kong fans. The week-long activation wasn’t just about football glory—it was a bridge between traditional sports fandom and the future of digital interaction through Web3 and augmented reality.

A Trophy Showcase Like No Other

One of the standout features of the event was the exclusive exhibition of Manchester City’s most prestigious accolades. On September 3, OKX unveiled the Premier League trophy and FA Cup in Hong Kong for the very first time—moments that sent waves of excitement through the crowd. These symbols of football excellence were not just on display; they became central photo opportunities, with fans lining up for hours to capture memories with the gleaming silverware.

The celebration deepened on September 4, when two additional trophies from Manchester City’s historic 2023 Treble Trophy Tour made their way to Hong Kong. This rare gathering of elite football honors underscored the club’s global reach and OKX’s commitment to delivering premium experiences to Asian audiences.

👉 Discover how sports and technology are reshaping fan engagement in 2025.

Legends Meet Fans: Paul Dickov’s Special Appearance

Adding a personal touch to the festivities, Manchester City legend Paul Dickov made a special appearance during the event. Known for his iconic last-minute winner in the 1999 First Division playoff final, Dickov connected directly with fans through meet-and-greets, autograph sessions, and live interactions.

In a memorable moment, Lennix Lai, Global Chief Commercial Officer at OKX, received a signed football from Dickov—an emblematic gesture of the strong partnership between OKX and Manchester City. The exchange highlighted more than just brand collaboration; it represented a shared vision of bringing global football culture closer to local communities.

Interactive AR Zone: Where Fans Became Players

Beyond static displays, OKX elevated engagement with an interactive AR (Augmented Reality) football experience zone. Attendees stepped into virtual penalty shootouts, tested their dribbling skills against digital defenders, and challenged friends in real-time mini-games—all powered by cutting-edge AR technology.

This immersive tech experience served a dual purpose: entertaining fans while subtly introducing them to the possibilities of Web3 integration in sports. From digital collectibles to gamified fan tokens, the AR zone illustrated how blockchain can enhance how fans interact with their favorite teams.

Web3 Education Meets Real-World Experience

OKX didn’t stop at entertainment. True to its mission of making crypto and Web3 accessible, the event included an educational exhibit that demystified core concepts like blockchain, NFTs, digital wallets, and decentralized finance (DeFi). Interactive displays used simple language and visual storytelling to guide newcomers through complex topics.

Lennix Lai emphasized this educational angle:

“Through our best-in-class partnership with Manchester City, we aim to bring innovative new experiences to fans around the world. The partnership is also testament to the fact that Web3 is gaining traction, adoption, and integration into global financial services.”

By embedding learning within a fun, high-energy environment, OKX successfully lowered the barrier to entry for those curious about crypto—without overwhelming them.

Building Momentum Since 2022

The Hong Kong Football Week was not an isolated event but part of a broader strategic expansion. OKX first partnered with Manchester City in March 2022, marking its entry into elite sports sponsorship. Then, in June 2023, the collaboration deepened when OKX was named the club’s Official Sleeve Partner—a high-visibility role that places the OKX logo on players’ jerseys during matches.

This progression reflects OKX’s long-term vision: using sports as a cultural gateway to introduce millions of fans worldwide to the benefits and innovations of Web3 technology.

👉 See how major sports partnerships are accelerating crypto adoption globally.

Key Highlights Recap

Frequently Asked Questions (FAQ)

Q: What was the main goal of OKX Hong Kong Football Week?
A: The event aimed to celebrate football fandom while introducing Web3 and crypto concepts in an engaging, accessible way. It combined entertainment, education, and technology to strengthen community connections.

Q: Was the event only for crypto experts or Manchester City fans?
A: Not at all. While fans of Manchester City were naturally drawn in, the experience was designed for everyone—from casual football lovers to tech-curious individuals wanting to learn about Web3 in a fun setting.

Q: How did OKX incorporate Web3 into a physical football event?
A: Through AR experiences, interactive learning stations, and discussions led by industry leaders like Lennix Lai. These elements showed practical applications of blockchain beyond trading—such as digital identity, fan engagement, and virtual assets.

Q: Will OKX host similar events in other cities?
A: Given the success in Hong Kong, OKX has signaled plans to expand its fan-centric initiatives across Asia and other global markets as part of its ongoing partnership with Manchester City.

Q: Is attending such events required for using OKX services?
A: No. These events are community-building efforts designed to educate and inspire. Access to OKX’s crypto exchange and Web3 tools remains digital-first and globally available online.

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Final Thoughts

OKX Hong Kong Football Week wasn’t just a promotional campaign—it was a cultural moment. By merging the emotional power of football with the transformative potential of Web3, OKX created a space where tradition met innovation.

With over 15,000 attendees experiencing trophies up close, playing AR football games, meeting legends, and learning about blockchain, the event proved that crypto isn’t just about numbers on a screen—it’s about people, passion, and shared experiences.

As digital transformation continues to reshape industries, OKX stands at the forefront—using strategic partnerships and immersive experiences to make Web3 not only understandable but truly exciting.

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